Why the name 27M?

The Heartbeat of Digital Television

If you look inside a digital television receiver, you will probably find a 27 MHz crystal. It is used to generate the standard MPEG system clock, carefully regulated to match a corresponding clock at the transmitter site. By doing everything to the beat of this 27 MHz clock, audio and video run smoothly in perfect synchronization.

Metaphorically, digital television could be said to run with a 27 MHz heartbeat, inspiring the name of 27M Technologies.